Graduate from “just-another-nutritionist” ⇢ Become known as a true transformational expert who creates life-altering results for every client you work with.
...this level of mastery will organically allow you to charge like the pros, escape your revolving door of clients & grow a waitlist who will pay you in advance just to save their spot in line.
Presenting
The TriggerMapping Certification + Mentorship Program
Where you’ll learn how to...
Unearth the hidden, subconscious triggers that control your clients behaviors and keep them stuck in toxic relationships with food and chronic dieting patterns
And...
Release them from their triggers so that you can unlock change at the deepest level and guarantee their results without battling excuses or resistance.
Before I dive into the finer details on HOW we do this...let's make sure that we’re totally clear about one thing...
TriggerMapping™ Is NOT A Typical Certification
Traditional certifications firehose you with tedious video training’s...
...overwhelm you with required readings...
...and only offer support inside of overpopulated groups where your questions are swallowed up by volume...and are usually answered by “best-guesses” from your peers rather than the mentors themselves.
And more often than not?
After you graduate, you’re left feeling like you got steamrolled by knowledge...with no idea how to actually APPLY IT.
In fact, because of this?
I had a really hard time calling TriggerMapping™ a certification at all.
Because the thing is...TriggerMapping™ is designed entirely differently.
Here’s what I mean 👇🏼
Here’s How It Works
Here’s What TriggerMapping™ Students Are Saying...
This Program Has Given Me A Sense Of Confidence That I NEVER Thought Possible - & I'm Only 4 Weeks Into The Program!
"When I graduated from PN level 2, I couldn't quite shake that there was still something missing in order to create the long lasting change for my clients that I was hoping for. It really started to wear on my confidence as a coach. I was reading all these books on behaviour change trying to figure out what I was missing and it wasn't until I started working with Laura inside of TriggerMapping that I was able to find a sense of confidence that I never thought possible.
Amanda Blau
Not Like Other Group Programs I've Been In - Laura Really Individualizes Her Support In A Group Setting
"I've been in a couple other very expensive group business coaching programs where I would feel a little odd [on the group calls] and wouldn't ask questions or get the support I needed. With Laura, I haven't even had to worry about that because she takes the time with each client individually and helps you put things into words so that when you do need support in a particular area you don't have to think of the right words to say ahead of time."
Sam Lebicz
Once I joined TriggerMapping I had HUGE ah-ha's - THIS was the missing link to all of it.
"Even though I knew to coach [my clients] around their mindset - I also knew I was STILL missing something important. What TriggerMapping helped me do is get to the core of what was really going on [with my clients] without even talking about mindset at all. What I love about Laura is that she has done all the struggling as a coach and came out on the other side so she is there to help us NOT make the same mistakes she did - she's giving us that accelerated path that I didn't see possible."
Kim Peshoff
What You Get Inside Of TriggerMapping Compared To The Price You Pay Is INSANE - You Get The Same Amount Of Support As You Would With 1:1
"I felt like I was stuck in this box of fat loss and macros and scale weight...whereas I knew I wanted to be able to go deeper so that we could really impact and change their life. After taking TriggerMapping, I truly cannot believe the coach, the confidence and the skill-set that I have now - I feel ready to take on those challenging clients and charge the price I know I'm worth."
Kate Lambert
Why TriggerMapping™ Is Truly Different Than Other Nutrition + Mindset Certifications
Traditional coaching models are heavily based on external strategy, scientific theory and masculine models of change. But we believe these practices are outdated and no longer as effective as they once were.
We are dedicated to showing coaches how to replace these strategies with new modalities using nutrition as the gateway into their emotions, subconscious patterning, and unique identity so they can radically shift the connection their clients have to themselves.
To do this, we give you the ability to quickly discover the parts of their identity that’s driving every negative behavior pattern they struggle with changing - allowing you to program, pivot and powerfully guide them without resistance or pushback.
It will also give you the communication skills required to masterfully lead them to creating their own breakthroughs - which is the secret to true buy-in and trust in their unique journey.
So simply put?
You’ll be able to fundamentally shift who they are to their core...
...disrupt their unhealthy behavior patterns for good...
...and reinstall new ways of thinking, feeling and engaging in their bodies and their life so they can follow your program without resistance and get the results they want (while enjoying the process).
But This Isn't JUST About Your Clients
Even though we all want to be the best coaches we can be...and help as many people as we can help?
We all also have a secret little “but what’s in it for me” voice in the back of our head too.
Because the truth so many of us hide from?
Is that sometimes even more than being a great coach...
...mostly...we’re really tired of trying to be something that we’re just...not.
The thing is,
More coaches than ever are beginning to feel like “black sheep” in our industry.
Because even though on the surface you say you want to have a profound impact on the world...
...and you might desire the financial success that other coaches are creating...
...and you really DO care deeply about your clients.
A part of this just still feels a little...off
Like you’re doing the things and going through the motions and following the “rules” we were taught in order to be a “good, successful coach”
Even though deep down a lot of these things?
They feel gross.
And your gut tells you that there’s something more...
A BETTER, more aligned way you could be helping people rather than simply changing habits, tweaking mindsets, and telling people what to eat.
Hell...if you’re being really honest?
You might not even really CARE that much about the science of nutrition or talking about weight loss all that much.
Which feels wrong to say at first, right?
But...what YOU really care about?
Is changing LIVES...not just bodies.
You care about that feeling you get when someone tells you that they couldn’t have done this without you.
You care about helping people feel happy again for the first time in years...
...and the pride and joy that you are flooded with when you feel like you're doing a good job...moving humanity forward...and shifting something that's bigger than any of us.
So, then...inside of TriggerMapping™?
We also deeply transform you into the type of coach who isn’t afraid to abandon old metrics of worth, success and enoughness...
...and begin down a new path where your big magic can be found, harnessed, and used in a new way...
...a way that feels fully aligned to your soul and the work you were put here to do.
The thing is,
Sadly, so many incredible change makers never find this path.
They suffocate under the pressure, the burnout, and the expectations that we think we must live up to in order to be taken seriously...
...for people to pay us... or even just to make back the money we already invested in chasing this silly dream in the first place.
Which eventually?
Causes a lot of us to abandon our gifts.
Because they never found a way to be seen...
...and we never found a way to share what we had to offer the world.
So then, please know and trust this,
We’re committed to not just helping coaches gain the skills to create deeper transformational shifts in their clients and to feel fully confident in their mastery as a coach.
But also?
To give them a way out of the fear, imposter syndrome, self doubt, and limitation that extends beyond their career into the rest of their life...
...this cloud that hangs over us and holds us back in so many unforeseen ways.
We want to give you what you need to exhale, trust in yourself, and do the inner work to unlock what is truly going to take you to the next level in your business and your life.
It’s not up to us to find what that is for you...you already know what it is deep down...
It’s up to us to empower you to find it and learn how to USE it.
How Your Journey Will Unfold
Each week was specifically constructed to layer upon the last to allow you to truly embody the methodology, tools and modalities in the program. Mastery as a Certified TriggerMapping™ Specialist, and facilitating transformation at the deepest level in your clients, will require commitment to your own personal expansion throughout this program as well.
In the first two weeks you will learn...
✔️ the role our core needs play in driving our subconscious and conscious decisions...
✔️ how our perceptions, beliefs and emotions reinforce the patterns we habitually fall into...
✔️ how to begin to anticipate and overcome our clients barriers to change.
✔️ how to find the meaningful parts of your clients’ dieting past and effectively communicate how that will influence our decisions, discussions and strategies moving forward.
✔️ how to know what to focus on first (the “big domino”) when our clients struggles are multi-faceted, combined with the art of abandoning “teacher-mode” to propel our clients forward faster
From weeks 3 through 5 we will dig deeper into...
✔️ the six core identities that govern our relationship with food - this is key to why our identity (and how our perception of self) is intimately tied to our success or failure.
✔️ what triggers *really* are, and how our beliefs about them shape our reaction to them.
✔️ effective communication of these discoveries to our clients as a first step to creating awareness around possible triggers and behavior patterns keeping them stuck in their weight loss journey.
✔️ the role the ego plays and how to develop the skills required to see beyond our view of the world and fully understand, respect and embody your clients subjective experience without our own beliefs and feelings clouding our guidance.
✔️ the powerful role our emotions play, and how to use them to our advantage when guiding our clients to new, more empowering behavior patterns.
✔️ how to ethically find and use leverage with your clients to create immediate, permanent shifts in the way they view certain roadblocks and their ability to maneuver around them.
Weeks six, seven and eight ties in the concepts of...
✔️ victimhood and helping our clients take ownership over their choices.
✔️ how to break down old, and rebuild new internal and external boundaries to support maintenance of the deep shifts we have created.
✔️ why retraction is actually a positive (and powerful) step towards change.
✔️ how to actually guarantee real, lasting results by turning conscious choices into new empowering subconscious patterns that will serve them forever.
Lastly? We shift our focus onto YOU.
✔️ discover (and work through) your own limitations, blocks and fears surrounding this new role.
✔️ The importance of adopting flexibility in your process to allow for your own expansion as a changemaker.
✔️ Making these frameworks your own, and how to consistently chase your evolution as our industry continues shape-shift and evolve away from traditional coaching practice.
✔️ refine how you talk about what you do so that your people know why you’re special and what makes you so different from the rest.
✔️ nail your marketing and discover the power found in simplicity (aka: forget overwhelm and overthinking, you’ll feel clear for the first time since joining the gram)
✔️ Find (and actually believe in) your magic that will make you stand out from the rest.
But...let me be clear about something…
...this is not intended to replace your current nutritional philosophies and methods.
It’s meant to amplify them.
It’s also not intended to move you from one box to another...
...or give you the secret funnel or sales script that will explode your inbox with leads...
And I’m definitely not going to be feeding you a bunch of cool info that you’re still left wondering wtf to do with.
You’re going to have to roll up your sleeves and get a little dirty.
Because you’re going to be putting this into action right from the very first week.
So it’s going to feel a little scary...
(meaningful growth usually does, right?)
But I promise you I’ll be there every step of the way making sure you don’t get lost or fall behind.
In fact, to keep things super streamlined, simple and digestible as we move through the 12 weeks together?
Here’s How You’ll Be Supported…
Private Support Group
Unlimited and exclusive access to Laura and all other TriggerMapping™ students, grads and mentors to interact, ask questions, bounce ideas around and get extra advice 24-7.
Anywhere, Anytime Access
Avoid clunky textbooks and glitchy web issues - download the free app and watch your weekly lesson from anywhere, anytime. Simply log in using your personal ID and pick up right where you left off.
12 Streamlined Stages
Weekly lessons are dripped out strategically to ensure new skills, strategies and concepts fluidly build upon the previous weeks. No unnecessary jabber - we keep it simple and actionable so you can put it to work that same day.
Elevated Understanding & Continuous Growth
Download your Action Workbook and other Supporting Documents to take things to another level. Inside you’ll find elaborate diagrams, ready-to-use templates, competency questions, case studies, and summaries of the more important concepts.
We suggest you print it off and keep it as an easy reference that you can come back to time and again.
Hands-On Mentorship
Weekly Support Calls hosted by Laura personally. This is where she will help you apply what you have learned directly into your unique business, give you feedback on real-life client scenarios, and elevate the lessons by digging deeper into important concepts. Plus, you have access to these calls until you write your exam - so you don’t have to stress about falling behind and losing out :)
Real Life Case Study
You’ll feel like a fly on the wall as you witness Laura personally coaching a real-life client using all of the same strategies she is teaching you. Most coaches tell her that this was one of the most valuable parts, and that it alone was worth the investment!
Lifetime TriggerMapping™ Membership
The complete Support Call Library, Private Support Group, and all TriggerMapping™ Trainings are yours to keep - in fact, every time we add new training videos or update the content inside the certification, you will get access to all of it.
Messy Action, Instant Results
No one has time for 12 weeks of book work that eats up your schedule and gets you nowhere. You will be asked to start implementing what you’re learning immediately so you can get out of your head and into action - there’s nothing fluffy about it.
This was engineered to be “layerable” upon any other business focus, marketing blitz, or mentorship type of commitment without creating overwhelm or workload anxiety - all you need is 2 hours per week and a wifi connection :)
Here’s What TriggerMapping™ Students Are Saying...
What Will You Graduate The TriggerMapping™ Certification With?
➡️ The missing link you’ve felt but couldn’t put your finger on
You’ll complete this program with an entirely new confidence in your mastery as a coach and the deep transformative results you’ll be able to promise your clients.
➡️ A sense of alignment in your knowledge and practice
You’ll experience what it’s like to do things the way that feels good to you without questioning your knowledge, approach or desire to coach against the grain. You’ll be able to handle any situation that comes up, and create genuine, permanent transformation for your clients and yourself.
➡️ New skills and modalities in your coaching toolkit based in behavioral change psychology, emotional intelligence, exploratory questioning philosophy, and identity mapping.
➡️ Membership to the TriggerMapping™ Portal
The complete Support Call Library, Private Support Group, and all TriggerMapping™ Trainings are yours to keep - in fact, every time we add new training videos or update the content inside the certification, you will get access to all of it.
➡️ Official certification as a TriggerMapping™ Level 1 Specialist
Which will prepare you to navigate the rapidly changing nutrition coaching climate with ease - one where deep internal change is becoming increasingly sought after by high-paying clients.
➡️ Deep personal transformation
The single most surprising outcome of this program for every coach thus far has truly been the level of transformation they, themselves, experience throughout. You’ll have old limiting beliefs, rules and paradigms shattered as you explore a new world where being a coach actually opens up your life to continuous, messy, uncomfortable and delicious growth...just by holding space for the people you serve.
What’s The Investment?
You have a few options:
You can either make 1 payment of $2997...
Or you can get going on a payment plan for 3 payments of $1097
OR 6 payments of $597...
Whichever feels best to you, works for me :)
Here’s My Guarantee
The answer is yes.
There’s a 30 day money back guarantee.
Which means you’ll have 30 days with me to explore the training’s, test stuff out with your clients, and make sure it all feels good for you and your mission.
If at the end of those 30 days you feel like it’s not a good fit?
(or hell, even if you just don’t like the font size I used)
I’ll give you all your money back, no questions asked.
Think about it like this.
It’s like you’ve got that new pair of lulu’s in your hands.
They feel good...
...and the new anti-stink technology sounds super cool.
But you wish you could try em out for a few sessions to make sure the butt doesn’t go see-through when you squat and stuff.
Yeah...this is like that.
A try-it-on-for-size 30 day trial to let you test it out and make sure it’s as good as you think it will be.
But why would I offer such a big guarantee?
Because I know without a single doubt that it’s going to change the game for you.
I know what’s waiting on the other side of this for you.
It’s better than you think...and I want that for you.
Here’s What TriggerMapping™ Students Are Saying...
TriggerMapping Has Been The Best Thing That I Have Ever Come Across
"What I appreciated about TriggerMapping the most is the fact that I'm now able to help my clients understand what their triggers are and why they make the decisions they make. It's also helped me identify what MY triggers are and what I need to do to work around those as well...I can't tell you enough how grateful I am for this program. The content and support you provided were amazing, easy to follow and extremely enlightening on so many levels."
Marie Folsom
It Made Me A Better Coach
"If you're anything like me and you're a coach who knows it's so much more than a nutrition prescription or eat this not that and you really want to impact your clients and help them change on an even deeper level then this is the certification that you want to take."
Michelle Caravella
I Wanted To Differentiate Myself
"For any coach who knows deep down that the impact they want to have on their clients lives stems far beyond their ability to do macro-math and write workout programs and encourage clients to get back on track when they fall off every weekend. The TriggerMapping Program will help you identify and build upon your natural gifts, improve your confidence as a coach and give you tangible strategies for making the type of impact on your clients lives that markets for itself."
Kelly Gifford
I Realized I Was Missing Something
"I realized I was missing something. I felt there was a gap between where they were and where they wanted to be and I needed a way to bridge that gap. With the TriggerMapping program I realized it was more than just teaching people about nutrition."
Brandee Hommerding
I Highly Recommend The Certification
"What I was struggling with was how to guide my clients to realizing the root of what was going on. I focused on habits and looking at their life seeing where we can create new habits or change old habits that weren't serving them. But, what I wasn't understanding was that those habits were being driven by something deeper. You can change habits but as long as that deeper belief is still in place they're always going to revert to their old habits."
Aaron Oens
Confidence To Dig Deeper
"Even from an initial consultation or brief explanation of the things I'd like to explore, the things I'd like to look into with a client how I can differentiate myself at that point and really give them the confidence to know that if they're willing to work with me that I'm invested as much as they are and were going to get them to where they want to be. And, were not going to be afraid to have some tough conversations along the way."
Josh Kelly
So, with that said.
I’m not sure if you’re looking to take your coaching skills to another level?
(or if you’re just tired of chasing down clients and responding to texts constantly)
But this might actually be the missing piece that you’ve been looking for.
Just click the button below to get started.
Can’t wait to see you inside!
XOXO
Laura
Commonly Asked Questions
“I’ve done mindset training before, how will TriggerMapping™ help me?”
It will give you the ability to quickly determine your clients unique identity that’s driving every negative behavior pattern they struggle with changing - allowing you to program, pivot and powerfully guide them without resistance or pushback. It will also give you the communication skills required to masterfully lead them to creating their own breakthroughs - which is the secret to true buy-in and trust in the process.
Ultimately, it will empower you to replace the traditional style of coaching for compliance (which leaves our clients feeling resistant to our suggestions and struggling to adhere long term) with a modern, healing-based approach to deeper change.
This means you’ll no longer be relying on things like willpower or motivation to drive success…but rather you’re relying on their identity - something that is stronger than anything else in the human psyche - to drive success.
And if you can do this? You will be able to fundamentally change their behaviour without pushback, resistance or sabotage.
And what’s more? The most powerful thing about this for YOU is that you can actually change what you can promise them...
You’ll be operating on a whole other level.
It’s not even because you know they will reach their goal weight (even though you can promise them that too)...
But you will be fundamentally transforming how they see themselves, the way they use food in their life, and UNINSTALLING past behavior patterns so there is space to re-install new ones...
The behaviors they need (and want) in order to give them the life they described to you ….and had previously expected losing 10 lbs to give them.
They’ll feel in control again...at peace in their mind and free to live their life.
That’s something you can’t put a price tag on…which means not only will you be able to charge whatever you want...but people will be lined up to work with YOU.
“Are the training’s taught live, or are they pre-recorded?”
The lessons themselves have been pre-recorded. You will be able to access all of the content, supporting documents and additional bonus materials inside of your private dashboard which you will access using your username and password.
The reason they are pre-recorded is because this allows us to spend the full live zoom call integrating the concepts and strategies you learned directly into your business and client sessions. This also gives us space to deeply explore any questions you have so we can be sure that you are putting into action what you’re learning and not getting caught in information-consumption mode.
“So, what exactly will I be learning?”
Great question! Click here to check that out :)
“I’m not sure I really want to do another certification…”
I so feel this.
But! This is not a typical certification.
It was really important to me when I built this out that each and every one of my students felt as held and supported throughout this process as possible.
Which is why I want to make sure you understand that this is 50% a mentorship program as well.
Think about it like this,
If a “digital course” and a “1-1 coaching program” got together and had a baby...this certification would be the cute lil’ love-child.
You’ll have access to videos, special training’s, templates and powerful coaching tools on-demand...just like a course.
While at the same time, getting clarity and support from me face-to-face every step of the way so that you can implement and see results, fast...like a 1-1 coaching program.
So.
If you think it’s going to be one of those programs you sign up for and spend the next 12 weeks squirming as you get lost in the davinci code? That’s so not my jam.
“What if I fall behind or need extra support?”
I want to make sure you feel super held and supported throughout the entire process. So, to ensure this happens? Here’s what else you’re getting...
And that it alone was worth the investment!
“Will I lose access to everything after the certification is over?”
No way. The complete Support Call Library, Private Support Group, and all TriggerMapping Trainings are yours to keep - in fact, every time we add new training videos or update the content inside the certification, you will get access to all of it.
“How fast can I expect results?”
Dude, no one has time for 12 weeks of book work that eats up your schedule and gets you nowhere. You will be asked to start implementing what you’re learning immediately so you can get out of your head and into action - there’s nothing fluffy about it. In fact, almost all of my students feel a huge change in their coaching after the very first video training (and that’s just the introduction!)
“I don’t know if I have the bandwidth right now...I have a lot on my plate…”
This was engineered to be “layerable” upon any other business focus, marketing blitz, or mentorship type of commitment without creating overwhelm or workload anxiety - in fact, a lot of what you learn throughout this certification actually opens up time by upgrading the energy-leaking, outdated systems and processes you’re currently using in your business (and your life).
All you need is 2 hours per week and a wifi connection :)
“How much is it?”
You have a few options:
You can either make 1 payment of $2997...
Or you can get going on a payment plan for 3 payments of $1097
OR 6 payments of $597...
Whichever feels best to you, works for me :)
“I’m really focused on growing my business right now...should I wait to get started with this until I have more clients?”
TriggerMapping WILL help you grow your business, exponentially in fact! But the way we do this is by leveraging your skillset as your biggest asset, and creating the utmost of clarity for you on your mission and your message. This makes it the perfect match for any formal business mentorship you’re currently involved with (or any business growth strategy you’re currently working on). Plus, TriggerMapping is like espresso - a strong punch in a condensed package. Meaning, you’ll only need a couple free hours each week to implement what you’re going to be learning with us.
“I’m still getting certified and I have no clients yet. Is it too soon for me?”
Actually, no it’s not too soon! I have had many students move through TriggerMapping who were also working on their certification at the same time. In fact, I’d say this puts you at a slight advantage! By starting now you can get ahead of your own limitations, fears and mental blocks that often stop a lot of coaches from becoming successful. You can also begin your career with the type of skill-set most coaches spend a lifetime building. Talk about a 1-2 punch ;-)
“How does it work if I can’t make the live support coaching calls?”
I totally understand the call time’s wont work for everyone. If you aren’t able to make the weekly Support Calls you will be given access to the recording to watch at a more convenient time for you. You will also have every opportunity to ask me questions in the private group, or to submit your questions or comments ahead of time using the Support Call Question Form you’ll find on your dashboard and in the private group. This way you’ll never skip a beat!
“I haven’t had a good experience with group coaching...do I have access to you 1:1?”
I hear you, and I’ve been there! There is no direct 1:1 access, however! 👉🏼There’s something really awesome about our calls that a 1:1 environment would totally miss out on. Because we have so many different coaches, at different stages, from different places working with different clients...your opportunity to learn from the barriers, problems and questions your team members have is half the fun (and value).
What if you could learn how to handle really tough client situations BEFORE you’re ever faced with them? That’s what the group dynamic offers you. Plus! Trust me when I say, if you want the group calls to feel like 1:1 calls? All you have to do is show up and raise your hand. My favorite part of these calls is connecting with you intimately and making sure you feel seen, heard and held in every way possible. And that includes making you feel special on these calls - because you are!
“Will you be offering this in the future?”
No need to worry about that! You can sign up at any time:) AND you get to start as soon as you register.
“Do you have any testimonials I can look at?”
Totes do! Just head over here to check em out!
“How do I get started?”
All you have to do is ⭐CLICK THIS LINK⭐ and you’ll be redirected to a checkout page where you can select either the paid in full option or the payment plan.
After you enroll, you’ll be emailed your login information so you can get started right away!
“I still have some questions…”
That’s no biggie! Feel free to book a time to chat and we can get all your questions answered :)
Meet Your Mentor Laura Poburan
Laura is the Founder of TriggerMapping™ - a certification and mentorship program designed to help nutrition professionals radically change the lives of the people they’re called to serve by infusing traditional nutrition practice with deep connection and neuroscience.
She is collectively waking coaches up to a new, more healing-centric form of mastery...where freeing clients from toxic relationships with food and chronic dieting patterns becomes our default (instead of a bonus).
She instills into her students new coaching modalities based in empathy, change psychology, subconscious patterns, identity and ultimately new more grounded forms of communication that cultivate true connection and establish them as a guide and a healer for their clients.
She believes that nutrition coaches are among the most powerful change-makers of today. And if you’ll join her? She wants to awaken you, too - to an embodied, feminine coaching system where being who you are is your biggest asset, and creating radical change in others begins with a deep expansion of yourself.
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